Paid advertising is a great fit for a well-made website, SEO program, and ongoing content marketing program. These three programs are necessary to build your organic rankings, and to provide a solid framework for paid advertising success.
You can’t just have paid advertising and reap the benefits. When someone clicks on your ad, they need to be taken to an engaging website or social media page. Instead, paid programming is a fantastic supplement that can help increase your exposure and rankings. That’s why with every paid advertising program, we put an emphasis on a solid landing page, engaging content, unique contact forms, and call-tracking phone numbers.
At Avid, we partner with Call Rail to create a premium call tracking system that uses a sophisticated method to dynamically replace phone numbers for searchers who come from a paid advertising campaign. That way, you’ll know exactly how calls were generated and how many came from paid advertising. When you know the full journey of your searcher, from their ad click to their conversion to a customer, you have a solid understanding of where your campaigns are working.