Project

Palo Alto Laser and Skin Care is a well-respected business in Northern California but minimal digital footprint. As an established practice with a solid following, challenges existed to elevate their brand awareness and educate potential patients on their particular areas of expertise through the development of a well-designed website. The website now serves as the hub of all information.

The website content went from non-existent to very well researched and educational, and today nicely compares and contrasts the many services and treatments they offer to help readers understand why they ought to consider Palo Alto Laser and Skin Care. In a highly competitive market, a primary challenge was to focus the content on their real competitive advantage of laser expertise, instead of focusing on traditional medical day spa offerings. A WooCommerce installation was also added to consolidate the separate skin care product offerings into one integrated site.

Through a robust blogging program, the website launched and is earning Google page rankings for the keywords that are deemed important to the practice. A paid advertising program is underway to support the financial goals further, and types of leads the practice wishes to foster. A Facebook and Instagram social posting program is underway to encourage brand awareness. An email marketing strategy pulls the program together nicely to educate new and existing patients on their offerings and announce monthly specials and events.