A focus on a clean WooCommerce website, unique photography, and educational but interesting content. A well-funded paid advertising program including Google Ads, Google Display, Facebook Ads, Instagram Ads, Yelp Ads, Geofencing Ads, and more. Social Media Marketing for Facebook and Instagram completes the brand. Together, this truly elevated the practice’s exposure and potential to earn business.
RefinedMD is a leading aesthetic dermatology and facial plastic surgery practice serving Los Gatos and San Jose, CA. Originally focused on medical dermatology, then aesthetic dermatology, and now facial plastic surgery, the depth of talent at RefinedMD covers the gamut of expertise. RefinedMD is home to 20+ lasers, a variety of injectables, and genuinely innovative body contouring treatment options for common conditions such as redness, wrinkles, brown spots, targeted fat reduction, and skin tightening. The board certified facial plastic surgeon is also creating shockwaves with his fantastic results and high skill in facelifts, eyelids, rhinoplasty, and combination treatments to achieve maximum results. Working with RefinedMD means that your face and skin will never feel so refined.
Having already had some level of success, the primary project was shifting the practice from medical to an aesthetic focus. A new website was built that consolidated pages for stronger page rank. A content marketing program was established to further educate patients (and Google) about the company’s many new product offerings. A truly comprehensive paid advertising campaign was initiated that consisted of Google Ads, Google display, Facebook, Instagram, Yelp, Geofencing, and more. And the connection with social media is building their following each week with amazing Facebook Live events. The addition of WooCommerce during COVID-19 was critical to encourage connection with patients, product sales, and social distancing and today is active in daily sales.
After a short nine months since go-live, this client has seen a 16.86% increase in Google organic visits, mobile visits increased 295.69%, and overall visits have increased a staggering 4,932 to 14,037 per month resulting in an unprecedented reach into the community to earn their business.