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Skin Care Campaign

Project

People often use serum and moisturizer interchangeably, but these are two very different products! Serums are lightweight products that deliver strong, active ingredients. Thin and easily absorbed, there is little left behind on the skin’s surface when you use the right serum. They can address a range of skin concerns from acne prevention to anti-aging. Moisturizers are thicker, designed to create a physical barrier to keep hydration in so skin doesn’t dry out. There are some moisturizers that also help with skin issues, but you really need to combine a serum with a moisturizer for optimal results. Moisturizers are composed of bigger molecules as compared to serums, so they can’t penetrate as quickly or deeply as the right serum. Layer the serum first so it can get to work before getting secured in place with a moisturizer.

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