A third website project for this family of companies in a highly competitive market featuring website design, SEO, and content marketing.
Spectrum Plastic Surgery is a growing company located in the greater Phoenix market. Led by Spectrum Dermatology, this website is focused on the area of plastic surgery and designed to educate patients and highlight the Spectrum family of companies. This the third website Avid has created for this company and shows their commitment to serving their patients in the Phoenix area.
Avid began this project by evaluating the current marketing efforts of their now former big agency. Many people think that working with a big agency will equate to big performance. However, based on our experience with this particular big agency, the client was left feeling underwhelmed, and it was difficult getting someone on the phone to discuss performance gains. When the contract renewal came up with the other company, the client shifted the work to Avid as they recognize the value we bring in the areas of performance, lead generation, consistency, quality, and communication. Avid build a new website fo the client keeping with their brand and together working on improving SEO rankings in Google Organic by executing a strong content marketing program.