A highly competitive market with a well-funded marketing program covering website design, content marketing, Facebook advertising, social media, and email marketing.
Spectrum Dermatology is a growing practice now with four locations in the Phoenix area. Led by Dr. Nancy Kim, the practice specializes in all aspects of the skin, including surgical, medical, and cosmetic dermatology. This practice is new to agencies when we began our work and is enjoying seeing how diligent marketing can genuinely expand the reach in the Scottsdale and Phoenix, Arizona areas.
Avid began this project by educating the client on the value of consistency in marketing and restructured the website navigation. A new website was built with priority keywords being tracked in SEO rankings applications to guide decision making. Educational content marketing was deployed, along with branding and lead gen campaigns on Facebook. With a substantial list size, email marketing continues to be a driving force that connects their social media with different audiences with both medical and aesthetic interests.
In 2.5 years, this client has tripled their website traffic going from 7,569 to 20,259 visits per month. Moving to a responsive website has also produced desirable results with a 319.03% increase in mobile visits from 2,780 to 11,649 per month over the same period of time. In this highly competitive market, nearly 71% of their priority keyphrases are now in the top ten positions in Google search results. Lastly, this client has grown its email list size by 2,518 organic subscriptions.