A well-designed website with thoughtful content development to educate existing and potential patients. An active blogging program is underway, along with a Google Ads paid advertising program.
The Insomnia and Sleep Institute of Arizona sets the standard for sleep clinics in Arizona. Initially founded by a board certified specialist, the practice exists in a highly competitive market and has healthy competition. The website content was critical for our writers to tackle to bring out this practice’s competitive differentiation: they are voted Top Doc 5+ years in a row; only hire highly qualified sleep specialists; they were founded and operated by a board certified specialist; they treat children with sleep disorders; and they are thought leaders and experts in their field.
As a practice that is on the cutting edge of sleep medicine, the modern website now has content that was developed to convey the level of their actual expertise. In addition to a website and ongoing content program, Avid is also undertaking a Google Ads campaign to help generate the right leads for the practice. Call Rail call tracking Google Analytics goal conversions, and weekly meetings ensure we stay on track and poised for success in 2021. There is a bright future, and we are looking forward to a long partnership with this immensely talented team.