SEO

It depends on the local market you’re in, the budget, and the competition and we invite you to check out a few results we’ve achieved.

Let’s say you’re a plastic surgeon in Salem, Oregon (1+ hour from the major city of Portland, Oregon) and have a population base of 400,000. You might have three competitors in your local market and see top 10 search engine rankings within a few months for most keyphrases and with diligence, maybe 1 year for the more competitive terms when you’re also competing against Yelp, RealSelf, Health Grades and other businesses that are vying for the same space. In smaller markets, we could potentially have a new treatment or services and we put up a page and see first page results within a few days.

Let’s compare these results to a prominent Scottsdale, Arizona dermatology group in a local market of millions, which also comes with many more dermatology offices vying for the same organic rankings results on the first page. In these scenarios, paying careful attention to the competition and making sure every marketing effort is pixel perfect will create consistency and you’ll earn rankings over time. We have experience seeing organic rankings jump in 2-6 months for most terms, with those heavily trafficked terms being a constant battle to keep in the top 5 of results when competing with review sites such as Yelp or these mega dermatology groups that own hundreds of practices in the area. The practice in Scottsdale will have to pay far more money to compete in paid advertising as well.

Avid works first to define your goals, understand your local market, and will put together a budget for your custom tailored marketing efforts that will allow you to succeed. Unlike most agencies, we do not have one all-in price “for SEO.” It’s a bit of a misnomer for boutique agencies because “doing SEO” doesn’t cost anything; instead, the tactics you employ to create signals and tell the world you exist is where you’ll spend your budget with us. And these items are a la carte as your marketing efforts should evolve with time, and we want you to try new programs to determine what works for your particular business.

All clients have us create their website and pursue a content marketing program. Clients that take that a step further actually see more exceptional results when we run their social media, paid advertising, and more. Check out our content marketing, social media, paid advertising, and email marketing programs for more information on how our program works.

The goal of SEM is to let you exist to the world and make you an option for people to call you. Think of it this way – on the first page of results, and you have a variety of opportunities to be found. You might have a Google Ad, a YouTube video, site links, several blogs, and, gasp, a webpage with all your great content. Being #1 becomes less relevant when you’re “owning” your presence on the first page. Remember, nobody except Google knows exactly how these algorithms work, when updates happen, and who exactly will be impacted. No one. If another agency tells you differently, be wary. The difference in working with Avid is that we educate clients that being #1 tomorrow isn’t realistic nor should it be your goal. That’s because you will be far more successful if you see that our job is to make you exist to the world and you will be thrilled when we triple call volume in 9 months, and increase traffic from Google organic results by 600% in a couple of years.

Many competent marketing professionals can make websites visible to Google, that’s basic SEO. Avid goes well beyond the basics, and with our websites, SEO program, content program, and a variety of other tactics, an ecosystem is developed that creates trust and authority in your business. That also allows you to complete long-term for organic rankings in your local market. SEO isn’t simply making you visible, it’s a process to make you compete for highly competitive keywords and keyphrases that people use in Google when looking for businesses just like yours.