SEO
Everyone loves to E-A-T! That’s expertise, authoritativeness, and trustworthiness. They’re the bones that determine a website’s value, and it’s huge when it comes to how Google perceives—and ultimately ranks—your website. As long as there’s a search engine like Google, SEO will remain essential for any digital marketing program.
If you don’t exist online, you might as well not exist at all. That’s the unofficial motto for every business. People have to know you exist if they’re going to choose you and your company. Search engine marketing (SEM) is an umbrella strategy that’s all about helping people find you when they search for you (or businesses like you) and covers ooh so important practices such as search engine optimization (SEO).
Search Engine Optimization
Consider this scenario: Someone needs to find a dermatologist (hey, that’s you!). They Google “dermatologist Scottsdale” (pretend that’s where you’re located). The reason certain websites pop up first is due to search engine marketing. Studies show that most people don’t look beyond the first few results. Almost nobody looks past page one. You can’t just exist online. You need to dominate keywords and keyphrases that correlate to your business.
Potential customers and clients are also increasingly searching for sites like yours on mobile devices. That makes winning at search engine marketing even more challenging, but don’t worry. We’ve got you. It’s all about SEO (search engine optimization), which is a constantly evolving set of best practices that helps you rank as high as possible in non-paid search engine results. We’re proud at how our comprehensive SEO program creates content in multiple forms for multiple channels. This strategy is designed to get more people searching for “your” keywords and keyphrases.
We take great pride in our comprehensive SEO program that creates content in many different forms on multiple channels and associate keywords and phrases that represent your business.
Featured Clients
Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.
Why Is Search Engine Optimization So Important?
When we say “search engine,” we usually mean Google. It’s overwhelmingly the dominant search engine for all websites, and feeds up to 96 percent of all website traffic. It’s already captured a huge market, including your market.
It’s easy to understand why Google wants to match people “Googling” things to the best, most relevant websites. If that person looking for a dermatologist in Scottsdale gets results linking them to a hair salon in Austin or a mobile spray tan business in California, that’s not very useful. If this was the case, people would stop using Google—and Google certainly doesn’t want that.
The “searcher’s intent’” (that of your potential client) is critical. The right results must be displayed at the right time for Google to maintain its dominance. That’s why Google updates their SEO algorithms hundreds of times each year. Most of these changes are minor, but there are big updates that dramatically change how results are shown. Here’s the real kicker—nobody except Google knows exactly how these algorithms work, when updates happen, and who exactly will be impacted. No one. If another agency tells you differently, be wary.
Don’t get us wrong. At Avid, we love Google – and we’ve earned Google Partner status. We’re so obsessed that we’re always deep in the latest industry news so that we’re first when there are any hints of SEO changes or updates. That’s where our love to E-A-T comes in, too. Expertise, authoritativeness, and trustworthiness are the three factors Google uses to determine a website’s value.
Your Expertise is conveyed through your web content. Your Authoritativeness is revealed in how your content marketing program influences others and how frequently it’s shared. And your Trustworthiness is assisted by your spam blocking, white-hat (good) SEO tactics, your backlink profile, your SSL, and much more. Nobody likes a bad, spammy site—including you, your clients, and Google.
All of our websites are built with cutting-edge technology. This is showcased in rankings that climb and benefit clients like you. We do all the SEO research, stay on top of the changes, and then give recommendations to you based on what Google is doing. SEO is a moving target, and it’s critical that you have a comprehensive SEO program that earns organic rankings that are high enough to make you searchable even with stiff competition. SEO is a game. And we play that game well.
See Real Client Results
Measurable Results in
Search Engine Marketing
Reaching New Customers On Phones
Elevated marketing efforts resulted in new patients. In 9 months, monthly visitors on mobile phones increased from 2,806 to 11,103.
New Agency, New Growth
The client left a well-known SEO agency for Avid. Previously, monthly visitors averaged 1,500. Currently, monthly visitors now average 7,500.
Increased Monthly Call Volume with Call Rail
Call Rail call tracking was set up and unique numbers created for each campaign resulting in increased call volume from 143 to 537 per month.
Google Organic Growth with SEO
A new business now has 3,346 monthly visitors driven exclusively from Google organic search (excludes paid, social, or referral sources) in just 3.5 years.
Reaching New Customers On Phones
Elevated marketing efforts resulted in new patients. In 9 months, monthly visitors on mobile phones increased from 2,806 to 11,103.
New Agency, New Growth
The client left a well-known SEO agency for Avid. Previously, monthly visitors averaged 1,500. Currently, monthly visitors now average 7,500.
Increased Monthly Call Volume with Call Rail
Call Rail call tracking was set up and unique numbers created for each campaign resulting in increased call volume from 143 to 537 per month.
Google Organic Growth with SEO
A new business now has 3,346 monthly visitors driven exclusively from Google organic search (excludes paid, social, or referral sources) in just 3.5 years.
See What
People Are Saying
People Are Saying
“
When looking for the right digital marketing company it is important to have a clear understanding of contractual items and goals. Avid is the ONLY agency that clearly outlines the action plan for success. Even more impressive, the supporting reports provided to help grow your business leave no stone unturned.”
Google Review*
Noah Jones
Improve Your SEO
With Avid
Back in the day, “optimizing content” to be found by Google was the end-all goal for most digital marketers. The only thing they cared about was getting top rankings for keywords, and it was a lot simpler then. But Google has evolved—and so have goals. Getting these high rankings is tougher than ever thanks to more competition and Google making it more challenging than ever to get these high rankings. Our goal is not simply to make you visible (anyone competent can do that), instead we ensure your website continually earns organic rankings and conversion-generating traffic that results in leads for your business. That’s advanced SEO.
Factors in SEO
A number of factors go into your rankings, and not all of them are linear. Getting to be number one in the rankings is just part of the puzzle now, not the whole shebang. It’s still about the right content getting to the right audience at the right time, but SEO is much more demanding and sophisticated than it used to be.
Today, SEO is one of many tactics in a marketer’s arsenal. Content has to be high-quality, fresh, original, and help establish you as an expert in your field. A good SEO program includes identifying the constantly-changing keywords and keyphrases of your business, and a whole lot more. There are now H tags, optimizing content that used to be ignored (like video descriptions), and a slew of basics that are part of the SEO must-have strategy today.
Build High-Performing Website
That’s why we begin our partnership with you by making a brand new website. We want our joint journey to set sail with compelling content, great design, and a setup that launches a flawless digital marketing campaign. That’s when our SEO program really begins. Of course, a killer design is important, but high skill in content marketing, as well as technical SEO, are just as important.
Why Working With Us Matters
Our clients appreciate our boutique business model because it creates opportunities for us to work together at a strategic level. It helps keep us ahead of the industry standards and ensures we perform well beyond what your competitors are managing. Our SEO practices keep up with Google and feature consistent implementation. We’re always monitoring 404-page errors, adding redirects, and making sure our internal site structure is perfect. We install content delivery networks for even faster browsing and watch out for any errors being reported by using the latest tools.
We’re all about transparent reporting, so any situations are addressed with facts—not feelings. We back performance with comprehensive reporting. Want to know more? Check out a few ways boutique strategies benefit clients like you below.
Why Work With Us
At Avid, we’re completely different than any other agency you’ve met. How do we know? Because our clients tell us all the time. There are common and unfortunate deficiencies in big SEO and marketing agencies. If you’ve worked with a big agency, you know what they are and you’ll be thrilled at the different approach we take.
Avid
SEO Program Highlights
Account Management
Our high-level account managers are well-versed in strategic marketing and always up to date on your account performances.
Detailed Monthly Reporting
Get SEO organic ranking reports from SEMrush featuring Google Analytics web traffic data, organic keyword positions and changes, competitive intelligence and benchmarking, call volume and form fills, and Google My Business. You’ll know exactly how your website and marketing efforts are performing.
Quality, Professional Work
You’ll unknowingly ask us to do something spammy, and we’ll politely say no. Our work is always above-board, white-hat, and consistent. This is what makes us successful and we won’t ever compromise – details matter.
Account Management
Our high-level account managers are well-versed in strategic marketing and always up to date on your account performances.
Detailed Monthly Reporting
Get SEO organic ranking reports from SEMrush featuring Google Analytics web traffic data, organic keyword positions and changes, competitive intelligence and benchmarking, call volume and form fills, and Google My Business. You’ll know exactly how your website and marketing efforts are performing.
Quality, Professional Work
You’ll unknowingly ask us to do something spammy, and we’ll politely say no. Our work is always above-board, white-hat, and consistent. This is what makes us successful and we won’t ever compromise – details matter.
Frequent Calls
Enjoy weekly or monthly calls to go over SEO, your account, and talk about the latest recommendations for even better SEO and marketing results. After a thorough review of your account before your calls, you’ll hear spot-on recommendations, updates on current program performance, and time for open-ended discussion to questions you have about web, marketing, or other programs. Our SEO program is the foundation but we always make time to review the performance of your paid advertising, content marketing, email marketing, and other programs that create your digital platform. We’re a team, let’s discuss!
Strategy Always Comes First
Strategy is the plan, tactics are the actions. Strategy always comes first and is at the core of every decision we make.
Thoughtful Recommendations
We are not “yes” people. Expect to have your knowledge of marketing challenged and be open to ideas that might sound crazy, but we think they just might be what you need. We don’t say yes to you because you want to hear it. This is why you’ll know when we make a recommendation, it’s well thought-out and likely to create results.
Custom Content Curation
Check this out—content curation recommendations customized for you based on your performance to date, business priorities, and search engine rankings.
Our Partners
We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.
Frequently Asked Questions
Avid SEO Performance
Client Results
SEO results are very measurable and easy to view when you’re looking at Google Organic traffic over a specific period of time. Here are real stats from real clients:
623
New digital items ranked by Google, in 9 months
78%
Increase in monthly Google organic, in 1 year
80%
Priority keyphrases in top 10 rankings, in 3.5 years
770%
Increase in monthly Google organic visits, in 6 years
Contact Us
All on board the SEO train? It’s a wild ride and we’re happy to go on this journey with you! Let’s schedule a call so we can learn all about your needs. We’re happy to evaluate your website and tell you where you’re performing well, where you’re not (and why), and pinpoint some key issues. This chat will do more than highlight your SEO wins and losses. It also gives us a chance to show you what we’re made of. You’ll quickly discover just how knowledgeable we are, while getting confirmation of what you’re doing right.
You’re not supposed to be a search engine pro (that’s our job). And if you’re confused about all of this SEO and SEM stuff? Don’t worry. Most business owners and managers are in the same boat. If it were easy to become an expert in search engine marketing and optimization, everyone would be doing it.
We’re ready to tackle this first step with you. We’ll create a proposal and a game plan that’s uniquely tailored for your business. All it takes is one phone call to get started.
