Website Design
What makes a great website? It’s a cocktail that’s equal parts high-quality content, gorgeous design elements, a deep understanding of SEO, and an abundance of tech prowess. When you blend these together, you get the perfect SEO-rich website that ensures all eyes are on you.
If you don’t exist online, you may as well not exist at all. Actually, scratch that. If you don’t exist on the first page of search engine results, and preferably in the top few results, you may as well not exist at all. And that’s why your website is the foundation for every single marketing effort – it’s your business’ information gatekeeper and the body of work that Google understands and uses to match people with your company. Your website is usually why someone chooses you over your competition.
Maybe you’ve been told, “if you build it, they will come,” but it’s not that simple. You need to do more—a lot more—than just build a website and cross your fingers. You have to build a foundation that allows Google to see you, and you deserve digital attention. You earn this by carefully considering how the site is built and adding SEO-rich content that enables Google to know that you’re the absolute best match for people querying keyphrases that relate to your business. Through this thoughtful “digital setup”, you now exist to Google, as well as real people when they consider with whom they choose to work. A well-composed website banishes the covfefe and tells artfully crafted story of you.
The Cash Covfefe Cow
So, what does this mean when you’re looking for the best internet marketing agency? That the agency you choose needs to know, understand, and appreciate your goals. Meeting your goals oftentimes means increasing your revenue. The more traffic your site has, the more exposure you get, which leads to more clients and more profits. Avid prioritizes understanding your goals, and uses these as the basis for creating and elevating strategies.
We get it. You want more revenue. We can make that happen, but it’s a collaborative process. You have to work with us and train your staff while allowing the website to do its job and follow the Avid strategy created just for you. But don’t worry, there’s no heavy lifting on your end. We’ll take care of everything, because this is a partnership that takes your goals and turns them into more revenue.
And we hear you. We know that defining success can include having more people fill out online forms or getting more people to call your office, but remember that this all starts with web design and development. Your website is usually where a client “meets” you first. This introduction happens way before phone calls and emails. And increasingly, this first encounter happens on a phone or tablet. Up to 80 percent of your website traffic comes from a mobile device! This means your website also has to be mobile-friendly and backed by a rock-solid technical setup that allows you to be successful. Not all pretty sites perform well, and not all high-performing sites are pretty. Working with Avid means we blend the best of form and function; only then will potential customers want to know more, engage more, and actually connect with you.
The right website makes it easy for you to be successful—and skyrockets those revenues.
The Architecture of
Great Web Design
How do you build a website?
From the ground up. As a business owner or manager, it’s the most important thing you’ll ever build—so don’t you deserve to have the best “contractors” on your side? Every single future marketing tactic will center on your website, from pay per click campaigns to display advertising, social media undertaking, WooCommerce online shopping, and so much more. You wouldn’t actually build a house yourself from soup to nuts (well, a few of you would), so why try to tackle such a task virtually? Avid is different because we’re a moxie-infused small boutique that truly understands marketing strategies and picks just the right tactics to meet each of your goals. Every single website element we choose will educate your customers, instill them with confidence, and establishes trust in your company.
A website isn’t just images and words on a screen. It’s your first impression. And if you think you can judge whether or not a blind date will end well in five seconds, you have no idea how much faster impressions are made when it comes to websites. But it goes deeper than that. First impressions are incredibly important, but what happens when your potential client likes what they see?
Earn Business With Your New Website
The next thing you know, they’ll be signing up for your newsletter, sleuthing on your social media, and maybe even (gasp) picking up the phone and calling you. But none of this happens unless you have a stellar team curating and managing every aspect of your online presence along the way. A great website looks simple at first blush (and to those who don’t know better), but in reality, it’s conveying sophisticated notions about your business. It takes a lot of work to get someone to think, “Yeah, I’m into this company” and Avid can make this kind of thinking happen.
The architecture of a fantastic website is everything that makes your business unique. It connects you with your target market and helps you be found in search results. If people don’t know you exist, how are they ever going to fall for your company? That’s why every website we build is responsive, has the highest-quality content, is full of engaging features (but not too full), and has calls to action that really get people’s action. Each website is also technically-adept for “searcher satisfaction.” In other words, when your website pops up at the top of results as potential customers are looking for sites like yours, they’ll be thrilled to have found you. That’s how SEO works.
Performance and Reporting
SEO, or search engine optimization, is exactly what it sounds like. Your website can be optimized so search engines like Google rank it higher. Find out more about our Monthly SEO Strategy Program, which is critical for every website. This program includes weekly or monthly calls (you get to choose how often) to go over performance metrics and the latest marketing programs to help boost your success even higher. Plus, you’ll get monthly reports that break down search engine rankings and competitive benchmarking in an easy to understand layout. Website performance metrics are critical to know, but only if you take the time to understand them and let future decisions be based on the current numbers.
And what happens after that? We’ll give you recommendations for continued growth. Give us the go ahead, and we’ll take care of everything for you or you can opt to delegate our recommendations to your own internal marketing staff. We’re a part of your team, and your top priorities are ours.
How do you build a website?
From the ground up. As a business owner or manager, it’s the most important thing you’ll ever build—so don’t you deserve to have the best “contractors” on your side? Every single future marketing tactic will center on your website, from pay per click campaigns to display advertising, social media undertaking, WooCommerce online shopping, and so much more. You wouldn’t actually build a house yourself from soup to nuts (well, a few of you would), so why try to tackle such a task virtually? Avid is different because we’re a moxie-infused small boutique that truly understands marketing strategies and picks just the right tactics to meet each of your goals. Every single website element we choose will educate your customers, instill them with confidence, and establishes trust in your company.
A website isn’t just images and words on a screen. It’s your first impression. And if you think you can judge whether or not a blind date will end well in five seconds, you have no idea how much faster impressions are made when it comes to websites. But it goes deeper than that. First impressions are incredibly important, but what happens when your potential client likes what they see?
Earn Business With Your New Website
The next thing you know, they’ll be signing up for your newsletter, sleuthing on your social media, and maybe even (gasp) picking up the phone and calling you. But none of this happens unless you have a stellar team curating and managing every aspect of your online presence along the way. A great website looks simple at first blush (and to those who don’t know better), but in reality, it’s conveying sophisticated notions about your business. It takes a lot of work to get someone to think, “Yeah, I’m into this company” and Avid can make this kind of thinking happen.
The architecture of a fantastic website is everything that makes your business unique. It connects you with your target market and helps you be found in search results. If people don’t know you exist, how are they ever going to fall for your company? That’s why every website we build is responsive, has the highest-quality content, is full of engaging features (but not too full), and has calls to action that really get people’s action. Each website is also technically-adept for “searcher satisfaction.” In other words, when your website pops up at the top of results as potential customers are looking for sites like yours, they’ll be thrilled to have found you. That’s how SEO works.
Performance and Reporting
SEO, or search engine optimization, is exactly what it sounds like. Your website can be optimized so search engines like Google rank it higher. Find out more about our Monthly SEO Strategy Program, which is critical for every website. This program includes weekly or monthly calls (you get to choose how often) to go over performance metrics and the latest marketing programs to help boost your success even higher. Plus, you’ll get monthly reports that break down search engine rankings and competitive benchmarking in an easy to understand layout. Website performance metrics are critical to know, but only if you take the time to understand them and let future decisions be based on the current numbers.
And what happens after that? We’ll give you recommendations for continued growth. Give us the go ahead, and we’ll take care of everything for you or you can opt to delegate our recommendations to your own internal marketing staff. We’re a part of your team, and your top priorities are ours.
Featured Clients
Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.
Building A New Website: Our Approach
First thing’s first: We’ll create a sophisticated website with a feature-rich design that’s technically-adept. This allows us to track, analyze, and create a scenario that maximizes every other marketing effort. We love using WordPress as our content management system with an overlaid design that looks fabulous but is also easy to use—and when we say easy, we mean every one of our clients can use it, too. (We’re a team, remember?).
For your customers, the site will look beautifully simple and will be easy to navigate. But we’ll know that every single pixel was carefully designed to increase your revenue, especially if you opt for a WooCommerce store that literally brings you revenue.
Our Partners
We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.
See What
People Are Saying
People Are Saying
“
This has truly been such a relief of fresh air as so many larger companies felt as if they already had all the answers. Well, I can tell you first hand that is NOT the case. If we pull our google analytics number from the last time we were with the large agency to where we are now with Avid we are up 500% in website traffic. That is no joke. I often go back to look at those reports to see how far we have come.”
Google Review*
Chelsea, Director of Marketing, Dr. Shaun Parson Plastic Surgery
Why Work With Us
Our entire team is truly talented, and we aren’t too modest to say so. It’s also what has helped our incredible 90.9 percent client retention since 2015. On average, we increase our client’s Google organic rankings by 358 percent by year three, and those are figures you can count on. We’re mad about details, and our clients love our work.
Avid Website Performance
Client Results
Working with Avid means that your digital presence starts with your website, but that’s just the beginning. Long-term success requires taking that website and using it as a tool to continue to achieve your goals.
Measuring website success can and should be done in multiple ways. Our clients value stats, and these will show that their businesses are showing up in more search results (and higher up in those search results). This all leads to more phone calls, more lead generation, and more revenue. Here are some real stats from multiple client case studies:
623
New digital items ranked by Google, in 9 months
269%
Increase in monthly call volume,
in 9 months
397%
Increase in monthly Google organic visits, in 2 years
618%
Increase in mobile visits, in 2.5 years
