Getting more clients to your med spa and keeping them requires sophisticated techniques, and you don’t want to overlook geofencing. The geofencing definition is a virtual “fence” that surrounds a physical location where you want to build your dermatology clientele. Geofencing is designed for specific locations during a scheduled timeframe, such as a live event to showcase your latest cosmetic surgery clinic treatments.
When clients or potential clients enter the designated virtual fence, they then get identified as part of your audience. That then allows the technology to serve ads to them in website browsers on a phone or laptop, and even inside of popular apps that people use daily. In fact, there are thousands of apps where ads show including Words with Friends, CNN, USA Today, Weather Channel, ESPN, and more. These ads will appear for up to 30 days after they have been in your geofencing area. That’s why you might see ads related to places you’ve physically visited or been near.
Geofencing vs. Geotargeting
Geofence alerts are fantastic for businesses such as medispas, hair salons, and more who want to target people who physically visit their location. It’s more effective than targeting by zip code or cities, especially in larger metro areas. You already know geofencing audiences are actually visiting your medspa—or they have been close by!
Even though they sound similar, geofencing and geotargeting are very different. Geotargeting is the widest net you can cast whereas Geofencing is targeted down to a parking lot or sidewalk. Geofencing is when you’ve drawn that virtual barrier around a physical location and tap into potential clients’ IP addresses via their phone or mobile device. Geotargeting is simply marketing to people who are in a certain radius, like a zip code. Geotargeting in popular ad platforms such as Google Ads can only target to the nearest 0.6 miles. Geofencing on the other hand, can target as close as one foot. That’s what allows Avid to draw a barrier around a particular location to create the fence, add people to the audience, and then serve these people ads for your business.
Benefits of Geofencing Advertising
1. Geofence your own business and promote your loyalty program
2. Geofence your competitor offices and serve ads to their customers
3. Host an open house or event and promote specials and services to your audience later
4. Upload a list of your customers’ physical addresses and serve ads around their homes
5. Create a “conversion zone” so you can track people who saw your geofencing ads and came to your physical location as a direct result
6. Build awareness of your business by creating a fence around a nearby intersection or point of interest
How Geofencing Advertising Works
Geofencing can “fence” particular events or specific buildings and other physical locations. This lets you target potential clients based on activities they like to do (like attending informational sessions on the latest laser skin resurfacing) or places they regularly visit. You can create geofences based on where your customers are and what they do, and you can even geofence your competitors to attract their customers to your clinic!
Geofencing can also track people who have seen your ads and let you know if they’ve actually been inside your clinic. These “conversion zones” are an extremely powerful geofencing advertising tool to turn potential clients into real clients—and keep them interested.
The latest geofencing technology is so advanced that it can differentiate between employees at nearby stores and customers by dialing in the setting and optimizing what we identify as a conversion. Geofencing can be customized to target any type of potential client, from those who visit a nearby hair salon once a week to clients at the makeup store across the street and not the employees. Being able to personalize exactly who you’re reaching is part of what makes geofencing so effective.
Geofencing works not from GPS nor beacons, rather from mobile phone location services such as weather channel or google maps. Location services is a fundamental part of mobile phones as that allows the apps to push into that is very relevant to you including wanting to know the weather near your current location, directions in google maps, and more. In fact, ninety percent of people have location services turned on, making them accessible to geofencing marketing. At Avid, we have access to the 600,000 most popular apps and can target your clients or potential clients for 1 – 30 days based on your needs and goals. Geofencing advertising with Avid lets you reach the people who are most likely to become a client, and only them. We will maximize your advertising efforts and connect you with your ultimate target market in the way they prefer: on their favorite apps.
Let’s Enhance Your Targeting Capabilities
We invite you to learn more about Geofencing Advertising at Avid by visiting our paid advertising page. Please reach out if you have questions – 415-697-8310.